Hook types glossary
Stat-shock, question, story, how-to, myth-bust, before-after — every opening move Crezio tracks.
A hook is your opening move — the first few seconds that decide whether someone stays or scrolls. It's the single highest-leverage part of any short-form video, which is why Crezio tracks it as its own dimension of your Content DNA and gives it a whole tab in your report.
These are the main hook types Crezio recognizes, with an example of each.
Stat-shock
Open with a number that stops the thumb. The surprise does the work.
"92% of creators quit before their tenth video."
Works because a specific, counterintuitive figure creates an instant gap: wait, really? The viewer stays to close it.
Question
Open by asking the viewer something they immediately want answered — often about themselves.
"What would you do if your best video got zero views tomorrow?"
Works because a direct question recruits the viewer into the video. They're not watching your answer; they're checking it against theirs.
Story
Open mid-scene, in the middle of something already happening.
"So I'm standing in the studio at 2am, and the client calls…"
Works because an unresolved scene is an open loop — people find it genuinely hard to leave a story unfinished.
How-to
Open with the promised outcome, stated plainly.
"Here's how I script a week of content in 40 minutes."
Works because the value proposition is explicit from second one. The viewer knows exactly what staying earns them.
Myth-bust
Open by contradicting something your audience believes.
"Posting every day is actually hurting your channel."
Works because disagreement demands resolution — especially when the myth is advice the viewer is currently following.
Before-after
Open with the transformation — both ends of it, fast.
"Six months ago: 200 followers. Today: 40,000. Here's what changed."
Works because the gap between the two states is the story, and the viewer stays for the bridge.
Which one should you use?
The honest answer: the ones your audience rewards — and that's exactly what the Hooks tab tells you. Every creator's ranking is different. Your job isn't to use all six; it's to lean into your winners, keep one or two challengers in rotation, and rest a winner when Crezio flags it as fatiguing.
Hooks aren't just the words — delivery counts. Crezio analyzes what you actually said in those first seconds, so a question you ask and a question in your caption register differently.