Hook types glossary
Stat-shock, question, story, how-to, myth-bust, before-after — every opening move Crezio tracks.
A hook is your opening move — the first few seconds that decide whether someone stays or scrolls. It's the single highest-leverage part of any short-form video, which is why Crezio tracks it as its own dimension of your Content DNA and ranks yours in your report.
These are the main hook types Crezio recognizes, with an example of each.
Stat-shock
Open with a number that stops the thumb. The surprise does the work.
"92% of creators quit before their tenth video."
Works because a specific, counterintuitive figure creates an instant gap: wait, really? The viewer stays to close it.
Question
Open by asking the viewer something they immediately want answered — often about themselves.
"What would you do if your best video got zero views tomorrow?"
Works because a direct question recruits the viewer into the video. They're not watching your answer; they're checking it against theirs.
Story
Open mid-scene, in the middle of something already happening.
"So I'm standing in the studio at 2am, and the client calls…"
Works because an unresolved scene is an open loop — people find it genuinely hard to leave a story unfinished.
How-to
Open with the promised outcome, stated plainly.
"Here's how I script a week of content in 40 minutes."
Works because the value proposition is explicit from second one. The viewer knows exactly what staying earns them.
Myth-bust
Open by contradicting something your audience believes.
"Posting every day is actually hurting your channel."
Works because disagreement demands resolution — especially when the myth is advice the viewer is currently following.
Before-after
Open with the transformation — both ends of it, fast.
"Six months ago: 200 followers. Today: 40,000. Here's what changed."
Works because the gap between the two states is the story, and the viewer stays for the bridge.
Which one should you use?
The honest answer: the ones your audience rewards — and that's exactly what Hooks by save rate on your Report tab tells you. Every creator's ranking is different. Your job isn't to use all six; it's to lean into your winners, keep one or two challengers in rotation, and rest a winner when it starts to tire.
Hooks aren't just the words — delivery counts. Crezio analyzes what you actually said in those first seconds, so a question you ask and a question in your caption register differently.