Glossary

The words you'll see across Crezio, defined simply. Most link out to a fuller explanation.

Creator Intelligence Report — Your report: what's working across your posts, and what to make next. The core thing Crezio gives you. It's Your Report in the sidebar on a computer, or the Report tab on a phone. See Reading your report.

Access key (pk_…) — Your one-time sign-in key. Treat it like a password; it's stored only in your browser. See Your access key & signing in.

Workspace / account — Your workspace is your space in Crezio; an account is a single social channel being analyzed. On the free report you go straight to it; on a paid workspace, open one from Accounts (in the tab row at the top of Analytics on a computer, or under More on a phone).

Connect Analytics — On a paid workspace, the button on your account page that links your social account so Crezio can analyze your public posts. On the free report, the same step is Connect an account on your report page.

Crezio Sync — Crezio's secure connection that authorizes access to your public content. It's how you link a platform — like connecting any app, and it never sees your password. See Connecting via Crezio Sync.

Content DNA — The "nutrition label" of every video — its hook, tone, angle, call-to-action, and more — so Crezio learns which kinds of content win for you, not just which individual videos did. See What is Content DNA?.

Hook — Your opening move, the first few seconds. Types include stat-shock, question, story, how-to, myth-bust, and before-after. See Hook types.

Hook fatigue — When a once-winning hook starts losing steam from overuse. Rest it before it drags your reach down. See Winning hooks & hook fatigue.

Save rate — Saves ÷ views — the strongest "I'll come back to this" signal a viewer can send, and what Hooks by save rate ranks your hooks by.

Engagement rate — Your engagement (likes, comments, shares, and — where the platform reports them — saves) measured against your audience or your reach, depending on the platform; the terms and the divisor both match that platform's own benchmark definition. It's what the "How you stack up" benchmark compares — a straight sum of those signals.

Your ceiling — What your typical post would earn if it did as well as your best three, at the reach it already gets. See Your ceiling.

Winning formula — The one-sentence summary of your best-performing Content DNA ("You win with a X hook and a Y angle"). Built from your own winners, not a template.

Engagement growth — How much better you're doing after Crezio versus your own "before" baseline, reported honestly, on the Growth tab. See Engagement growth.

Benchmark / "How you stack up" — Your engagement rate compared against your niche — the niche average and its top creators — not against specific other creators.

Warming up — An early, thin report built from your past posts at first; it says Your report is warming up. It fills in richer as more of your content flows through.