DM attribution
Every prospect, traced back to the post that produced it.
Comment-to-DM is a decade old and everybody has it. What almost nobody has is the answer to the question you actually asked: of everything you posted this month, which one did the work?
Included in betaThe gap
Every automation tool reports on the automation
It ran. It replied. It sent the link. All true, all about the tool. None of it is a fact about your content, and your content is the only part of this you control.
what every other tool tells you
“Your keyword fired, and the replies went out.”
So you know the plumbing worked. You still do not know whether to make another one like Tuesday’s post or never again, which is the decision the month actually turns on.
what Crezio tells you
Which post produced the prospect, and which offer it was reaching for.
A different keyword sends a different link to a different landing page. Same post, separate numbers — so the post and the offer are two answers, not one blur.
The mechanism
The post travels with the link
Attribution here is not a model, an estimate or a last-click guess. It is the same fact carried forward at every step, from a comment to a tap.
The comment
Someone comments your keyword under a post. That comment already carries the one fact everything downstream needs: which post they were watching.
The reply
Crezio sends the DM with your link in it. The link is minted for that pairing — that keyword, on that post — so it is not the same link anyone else received.
The destination
It opens a landing page you own, on a domain you own. No interstitial, no Crezio-branded stop along the way.
The attribution
The tap is recorded against the post and the keyword it came from. That is the whole trick: the post was never inferred, because it was carried the entire way.
Two numbers, kept apart
A message sent is not a person reached
Instagram does not turn a URL into a tappable link inside a message request that has not been accepted. So a DM can go out, be perfectly delivered, and never become a tap — through nothing you or Crezio did wrong.
Messages sent and prospects are therefore two different measurements of two different events, and Crezio shows them as two. Nothing anywhere combines them into a single headline figure, because any such figure would be describing a relationship the platform does not let anyone observe.
Prospects is the number that survives that gap, so prospects is the number the attribution is built on.
where it runs
Instagram and Facebook. Comment-to-DM is a primitive those two platforms expose and other platforms do not — not a shortlist Crezio chose, and not a set that grows when we feel like it.
The link and the page are yours. Your domain, your landing page, your traffic. If you ever leave, the destination every one of those posts points at is still a page you own.
Included in beta — part of the workspace rather than a paid add-on. It becomes yours when your invite does.
Stop guessing. Meet your algorithm.
Your recent posts already contain the answer. Free, about eight minutes, no card — and it puts you in line for the closed beta at founding pricing.
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